Real results from real brands. Below are anonymized case studies of clients we’ve helped grow on Amazon. Specific brand names are withheld under NDA, but underlying campaign data, metrics, and screenshots can be shared with prospective clients upon request.
Case Study #1 — Hardware & Fasteners Brand
Niche: Construction hardware (zip ties, drywall anchors, dowel pins). DTC manufacturer expanding to Amazon US.
Problem: The brand had a strong wholesale business but was losing share on Amazon. Existing PPC campaigns ran at 58% ACOS with no organic ranking gains. Half of the catalog had no advertising at all.
What we did:
- Restructured account into branded, category, and competitor campaign clusters
- Rewrote 42 listings with SEO-optimized titles, bullets, and A+ Content
- Launched Sponsored Display product targeting on competitor ASINs
- Implemented dayparting after AMC analysis showed weak overnight performance
| Metric | Before | After (6 months) |
|---|---|---|
| Monthly Amazon revenue | $48,000 | $187,000 |
| ACOS | 58% | 21% |
| ROAS | 1.72 | 4.76 |
| Organic sessions (top 10 ASINs) | 12,400/mo | 61,800/mo |
Case Study #2 — Outdoor & Power Tools Brand
Niche: Chainsaw chains and replacement parts. Established Amazon seller plateauing at $200K/mo.
Problem: Heavy reliance on a single hero ASIN. Ad spend efficient but flat. No upper-funnel advertising. Vulnerable to competitor price drops.
What we did:
- Launched a full-funnel strategy: Amazon DSP for awareness + Sponsored Brands video
- Built lookalike audiences in DSP based on in-market shoppers for outdoor power equipment
- Expanded catalog from 14 to 38 active ASINs through variation strategy
- Set up automated bid rules tied to Buy Box ownership
| Metric | Before | After (9 months) |
|---|---|---|
| Monthly Amazon revenue | $210,000 | $612,000 |
| TACOS | 14.8% | 9.2% |
| ROAS (blended) | 3.10 | 6.40 |
| New-to-brand customers | 22% | 54% |
Case Study #3 — Disposable PPE Brand
Niche: Nitrile gloves and personal protective equipment. New Amazon seller with no advertising history.
Problem: Crowded category with aggressive Chinese sellers. Initial launch attempts failed to gain reviews or rank. Listings buried beyond page 5 of search results.
What we did:
- Aggressive 60-day launch program with Vine, coupons, and high-bid Sponsored Products
- Built a category-defining Brand Store and A+ Content with comparison charts
- Used Sponsored Display retargeting to capture browsers from competitor pages
- Implemented Subscribe & Save to drive LTV in a repeat-purchase category
| Metric | Month 1 | Month 6 |
|---|---|---|
| Monthly units sold | 340 | 11,800 |
| Average organic search rank (primary keyword) | Page 6+ | Page 1, position 4 |
| ACOS | 92% | 26% |
| Reviews | 3 | 418 |
Case Study #4 — Home Goods & Furniture Parts
Niche: Furniture legs, swing hangers, tile-leveling systems. Multi-category brand with fragmented advertising.
Problem: 200+ ASINs across loosely related categories. PPC structure was a tangled mess with overlapping keywords and cannibalized campaigns. ROAS trending downward despite increased spend.
What we did:
- Full account rebuild grouped by buyer intent rather than internal product categories
- Implemented portfolio-level budget caps to control spend by category profitability
- Used AMC to identify cross-category purchase patterns and built bundle-style ads
- Killed 38% of legacy keywords and reallocated budget to top-converting search terms
| Metric | Before | After (4 months) |
|---|---|---|
| Monthly Amazon revenue | $340,000 | $498,000 |
| Ad spend | $92,000 | $71,000 |
| ROAS | 3.70 | 7.01 |
| Profit margin (ad-attributed) | 11% | 27% |
Case Study #5 — Specialty Wood Products Brand
Niche: Wooden dowels, popsicle sticks, craft materials. Wholesale brand testing Amazon as a B2C channel.
Problem: Strong product but zero brand awareness on Amazon. Cold-start launch with no reviews, no organic traffic, and no brand search volume.
What we did:
- DSP awareness campaign targeting craft-supply in-market audiences (off-Amazon and on-Amazon)
- Layered Sponsored Brands video to reinforce DSP impressions
- Sponsored Products focused on long-tail crafting keywords with low CPCs
- Brand-search lift measurement to prove DSP impact on branded queries
| Metric | Before | After (5 months) |
|---|---|---|
| Monthly Amazon revenue | $0 | $94,000 |
| Branded search volume (monthly) | ~120 | ~3,400 |
| ROAS | N/A | 4.18 |
| New-to-brand % | N/A | 81% |
All figures reflect actual client outcomes. Specific brand identities and screenshots are available under NDA. Contact us to request a confidential reference call.
