Binam Inc. delivers end-to-end Amazon marketplace and advertising services for brands, manufacturers, and distributors. Our team combines hands-on Amazon selling experience with data-driven advertising expertise to grow your sales and protect your margins.

Amazon PPC Management

We build, launch, and continuously optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Our approach focuses on:

  • Full keyword research, harvesting, and negative-keyword hygiene
  • Bid optimization based on placement, dayparting, and search-term performance
  • Branded vs. non-branded campaign segmentation
  • Weekly performance reviews and monthly strategic readouts
  • Detailed reporting on ACOS, TACOS, ROAS, CPC, CTR, and CVR

Amazon Advertising Optimization

For brands already running ads, we audit existing accounts to identify wasted spend, underperforming ASINs, and missed bidding opportunities. Typical engagements include:

  • Account-level structural audit and recommendations
  • Search-term mining and negative keyword expansion
  • ASIN-level profitability analysis
  • Product listing optimization (title, bullets, A+ Content, backend keywords)
  • Competitor conquesting and defensive brand campaigns

Amazon Account Growth Strategy

We work with brands to build a long-term roadmap on Amazon — not just one-off campaigns. Strategy work covers:

  • Catalog and variation strategy
  • Brand Registry, A+ Content, Stores, and Posts
  • Inventory planning and IPI score management
  • Pricing strategy and Buy Box protection
  • Review generation through Vine and compliant follow-up programs
  • Cross-marketplace expansion planning (US, CA, MX, EU, UK)

Full Funnel Advertising Management

We connect Sponsored Ads, Amazon DSP, and off-Amazon traffic into a single, measurable funnel:

  • Upper funnel: Amazon DSP display and video for awareness and consideration
  • Mid funnel: Sponsored Brands and Sponsored Display for in-market shoppers
  • Lower funnel: Sponsored Products and retargeting on DSP for conversion
  • Retention: Brand follower campaigns, Subscribe & Save, and customer lifetime value reporting
  • Unified measurement across Amazon Marketing Cloud (AMC) audiences and insights

Why Brands Work With Binam Inc.

  • Operator-led team — we sell on Amazon ourselves and understand seller economics
  • Transparent reporting and direct Slack/email communication
  • No long-term lock-in contracts
  • Compliant with Amazon’s Acceptable Use Policy and Data Protection Policy

Contact us to discuss how we can grow your Amazon business.